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Adventure Travel is an extremely diverse sector. Diverse in terms of geography, with adventure travel businesses located all around the world, and diverse in terms of activities, with a constantly evolving list of new activities and products for adventure travel guides to introduce to guests. This diversity has resulted in a multitude of approaches to measuring adventure travel guide performance as well as numerous approaches for incorporating standards into training schemes. Government involvement, through laws and regulations, also impacts the enactment of standards.

Despite this diversity, universal qualifications have emerged for Adventure Travel Guides, regardless of the activity or destination. Through debate, discussion, research, and the application of the Adventure Travel Trade Association’s own extensive experience in adventure travel guiding, the following five competencies are deemed essential for adventure travel guides regardless of geography or activities:

  1. TECHNICAL COMPETENCY
  2. WILDERNESS MEDICINE & FIRST AID
  3. CUSTOMER SERVICE & GROUP MANAGEMENT SKILLS
  4. NATURAL & CULTURAL HISTORY INTERPRETATION
  5. SUSTAINABILITY

The role of the Guide/ Leader, regardless of the adventure tourism activity being undertaken, usually includes:

  1. Participant assistance
  2. Safety management and care of participants and the leadership team in accordance with the operator’s safety management system, including provision of appropriate information, instruction, supervision and training
  3. Application of emergency procedures
  4. Information sharing

This online ‘Self Evaluation’ is designed to produce a report highlighting where you may not be meeting these requirements in your own operation. This process may take up to an hour to complete, but you can save drafts and come back to it at any time. The final report may be useful for your own marketing and highlight things you can do to improve.

Cost: This service is on special for £25 per year. Payment is via secure PayPal payment using any Debit or Credit card.

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